Earlier this month, Pinterest announced plans to let its iPhone and iPad app users in the US purchase items. Now support for buyable Pins has started to roll out for Apple's devices.
Pinterest says:
You'll start seeing buyable Pins all over Pinterest—in your home feed, on boards you love, and in search results. When you spot a Pin with a blue price, that means you can buy it. Say you're on the hunt for a new jacket. Try a search, then swipe through all the buyable Pins at the top of your search results. Filter by price to hone in on the right Pin for you.
Buyers can use either Apple Pay or a credit card to pay for items inside the Pinterest app. Full support for this new feature will be available to all Pinterest users in the US in the new few weeks and the company says that by that time 30 million Pins will be buyable.
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Source: Pinterest