Apple Pay support in the retail sector continues to grow, and the latest example is JCPenney. The fashion retailer has begun testing support for Apple Pay with its own store credit card at one of its locations in the Dallas-Fort Worth area.
According to MacRumors:
Customers in the Dallas–Fort Worth area visiting the JCPenney store at The Village at Fairview are able to participate in the Apple Pay pilot program, which is set to roll out to stores nationwide in the spring of 2016. Customers with a JCPenney charge card receive a notice about the Texas pilot program when attempting to add a JCPenney card to Apple Pay using the Wallet app. The notification also includes details about the full launch of the JCPenney Apple Pay service.
Another retailer, Kohl's, has already added support for Apple Pay for its own store card. JCPenney plans to add support for its store credit card to Apple Pay in the spring of 2016 nationwide.
Source: MacRumors